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What we do | How we work More and more companies are taking on social tasks that used to be the responsibility of governments and non-governmental organisations. Against this background, it may be necessary at certain points to raise social issues. For example that women's labour participation lags behind other countries, or that air pollution is reaching unacceptable levels, or that the measures implemented to contain the financial crisis may not have the intended result. This is increasingly resulting in fertile cooperation between companies and NGOs, jointly formulating ambitious objectives in the area of corporate social responsibility. Such developments instigate new social themes. Capita develops strategies for developing such social themes and helps to implement them. The first step in this process is to make a thorough analysis of the arguments of the various parties involved. We then investigate the opportunities and threats and develop an action plan. Capita uses its own proven models and processes to develop social themes and the debate. There are risks involved in any public debate. Perhaps the biggest mouths do not use the best arguments, but do get most attention. Or perhaps decision-makers have to deal with so much - often contradictory - information that they cannot see the wood for the trees. Or it may be that certain information simply is not (yet) available. These and other reasons may cause participants in a debate harm that could have been avoided. Capita analyses possible pitfalls and concerns, and uses that information to develop a strategy aimed at limiting information risks as far as possible. Capita uses its own proven models and processes to manage information risks Badly chosen words can have major consequences. For example, in May 2010 German president Horst Köhler spoke clumsily about the role of the German army. The role of the army is such a sensitive issue in the German Federal Republic that the president felt he had to resign, even though no one had demanded his resignation. This is a typical example of badly chosen words having major consequences. This is why it is vital for spokespersons and board members of organisations to be keenly aware of the effect of their words. Capita trains its clients to choose the right words, so that the debate will be about content rather than form. And because the speaker's words must never be contrived or sound unnatural, the training starts by explaining the theory of effective communication. The spokesperson then puts the theory into practice. At a second stage, we use video training to give an idea of how you come across.
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