Capita supports companies, government authorities and institutions in conducting social debates. We focus on identifying social themes and the associated information opportunities as well as risks.
Media play a decisive role in how social debates develop. But expert opinions are just as important. When experts disagree, a debate is born. Public opinion is formed by these debates, but at the same time it also colours the debates. Weblogs and social media are important platforms for citizens as well as experts, whether they are spokespeople for industry, non-governmental organisations or politicians.
Capita advises companies, government authorities and institutions to develop the right strategy for participation in these debates, either by leading social themes, or through information risk management. Every social issue - be it obesity, air pollution or female labour force participation - carries risks as well as opportunities. And those risks and opportunities are different for every party involved. We see it as our role to advise our clients on the chances and threats and the right strategy to remain or become best in class.
Having all worked as journalists for opinion-leading newspapers, news agencies, websites and broadcasting networks, we know what it takes to make a story newsworthy. Also we understand how to hold ground when the debate of the day turns against you. In search for the news as well as the pittfalls of a story we employ our journalistic skills and thorough understanding of the larger issues of the day. We thus help prevent surprises and assist our clients in becoming pro-active news and issue managers.
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